GATEHOUSE THIRTEEN
In addition to writing on Substack I’m also a trainer and coach in ‘real-life’. After almost three decades in the corporate world in sales, account management, outsourcing, and operational roles I set up my own business in 2023 and now work as a trainer and coach. You can learn a little more about what I do below and right at the bottom you’ll find out how to contact me if you’re interested in understanding more about what I can offer for you, your team, or your company.
Why Should You Invest in a More Customer-centric Approach?
Who Benefits From My Training?
Who do I train?
ANYONE serving a customer – be they external to your company or internal Customers i.e. stakeholders, team members, direct reports etc.
Executive leaders, VPs, department heads, and managers
Program directors, project managers, medical directors, clinical operations, data managers, statisticians, regulatory affairs, and vendor managers
Sales leaders, account directors, account managers, and inside sales specialists
Supporting functions e.g. IT, HR, Finance, QA, and Legal
During 2024 and 2025 more than 350 people participated in g13 workshops
A Flexible Training Curriculum
Training session content can be built around a particular skill or a specific topic, encompassing a number of skills.
Example topics:
Introducing the principles of a customer-centric approach
Developing rapport to build and maintain trust
Building resilience into b2b relationships
The meaning of communication is the response you get
Conscious use of language to influence, persuade, and motivate
Engaging business storytelling
Defusing difficult or emotional conversations
Utilizing a ‘customer first’ approach to improve team collaboration
Essential skills for successful bid defense meetings
Developing a customer-centric sales process
What’s Involved in My Training Sessions?
‘One size’ never fits all. Each customer request is carefully considered, and a solution is crafted to ensure your business goals are met successfully
Training is customized to meet the needs of a specific individual, team (local, regional, or global), or even extended organization
All training is founded on the principles of integrity, empathy, and plenty of curiosity
Sessions can be held in person, or more often in small virtual groups, depending on your budget, and the required outcome
Each session usually encompasses a combination of practical exercises, group discussion, and teaching / lecturing
Feedback questionnaires are distributed at the end of every session and the output can be shared with you the customer
What Do Participants in My Trainings Say?
AVERAGE SCORE ON PARTICIPANT FEEDBACK QUESTIONNAIRES: 8.7 / 10
“Enlightening about topics of communication styles, strategies of utilizing questions to build good communication relationship with customers and the use of certain language during communications.”
“Jacqui has great energy and is a great communicator - this made the program enjoyable and engaging.”
“Relevant, applicable information that can be used immediately in our day-to-day activities.”
“I liked that the messaging was more unique to our company/ industry than the more generic customer-focused workshops and training.”
“It was engaging. Content was relevant, and it was extremely helpful that the trainer had so much CRO experience. The time went by quickly and felt like time well spent.”
“Clarity, logic and applicability of material. Presentation flow and engagement of participants was great.”
“Really great content that was helpful. It was clear and easy to digest.”
“Loved the balance between being taught, small breakout groups for exercises, and discussion with the wider group.”
Who is the Customer Advocate?
A highly respected, inspirational, energetic trainer and coach.
Prior to starting GATEHOUSE THIRTEEN I gained 25+ years experience in building successful, enduring relationships between companies having held a variety of roles in large pharma, biotech, CRO, specialized vendors and at a clinical research site.
Previously as an executive leader I successfully led high performing sales teams to support the evolving needs of companies from 100 to 40,000+ employees.
Global, inclusive attitude - collaborated with diverse teams spread across AsiaPac, LatAm, Europe, and North America.
Education: PhD, Radiological Sciences (King’s College, London) and certified NLP Trainer - additional training in a variety of sales methodologies, business storytelling, personal resilience, the impact of language, and presentation skills.
Contact Me
Feel free to contact me by email jacqui@gatehouse13.com. Or connect with me via LinkedIn.